- Is an Independent Watchdog for Natural Aromatic Products used in the aroma (: fragrance/cosmetics, flavour, aromatherapy), traditional herbal medicine & phytochemical industries. Many of these natural commodities are under threat via their over-exploitation in the wild (see articles inCropwatch Files section), or their continued use & availability faces uncertainty via the imposition of restrictive & over-precautionary legislation.
- Cropwatch's independent stance & expressed opinions can counter-balance information about natural aromatic products obtained from commercial sources, trade magazines & (even) learned journals. The reports & policies of governmental/non-governmental bodies & authorities can often show bias towards corporate concerns, against the wider public interest.
- Information provided to Cropwatch is derived from a number of sources e.g. from academics, researchers, aroma industry employees, health industry professionals, ethnobotanists, ethnic peoples and others, all of whom have primary concerns for natural products & the environment.